Image
While I'm at my day job, there isn't a day that goes by without a new challenge to conquer. Some days it is something small and trivial, there are still those pesky administrative jobs that have to get done. And then there are others that you don't see coming and you do what you can to fix it, those often all come at once. Despite those days, I do enjoy my job. It's my first 'proper adult' job and I have learnt so much from it in the 8 months I have been there, I can't believe that I have already been a Marketing Assistant for that long. I remember so clearly the days I was struggling to even get a response from employers after applying for countless jobs yet it also feels like I've been part of my team for so much longer.

You can learn a lot in less than a year working somewhere. I think about Andy in The Devil Wears Prada, and all the hoops she had to jump through and how she changed and turned her life upside down for her job and how it can ultimately change for the best. Luckily, I don't have to jump through crazy hoops and have a Dragon Lady for a boss. I've been very fortunate and get on well with mine and it has opened my eyes into the marketing world and all the tricks you have to pull to get it all done. We are in the middle of our rebrand still, and there is still lots to get on with and I'm so glad I've been able to experience it firsthand in my first marketing job role. And I hope I get to experience so much more.

If for some reason working in marketing fails I can definitely write a screenplay like Parks and Recreation inspired by all the antics that our office gets up to. Parking gate, kitchen magic tricks, the daily 'sick' email and so much more.

A few things I've learnt from working in marketing..

It's not necessarily a glamorous job
Depending what type of marketing you're in or the company it's not a very glamorous job. I think there's a misconception that industries under the arts umbrella are all colourful and sparkly. After all, marketing is nicknamed 'the colouring-in department'. Some parts of my job do sound like it is like when I say we have had a photo shoot in our offices and on location or I've been on a day trip for a meeting in Edinburgh. They are interesting and I like my job but my idea of what it would be like to work in marketing compared to the reality is a little different. You have still got to keep up with the boring admin tasks.

There will always be something or someone that gets in the way
You can plan, organise and perfect a schedule for something but more often than not there will be a little bump in the road. Our key rebrand launch date was the day our new website went live. A date was set months in advance to make sure we had all the content ready, my boss and I worked together to get it all finalised and ready to go on the launch date set. However, the website didn't go live until 11 days later. It can be frustrating when logistics get in the way, especially after working on something for months. That is something you have to consider in marketing, you can be ready to go but look out for that bump in the road that comes out of nowhere.

Ask for samples and colour swatches 
We had a little trouble with the new colour that our logo/colour scheme was going to be. The colour that we were presented with was red but as we started to see physical items it did not match to the original concept. We later found out that the colour we thought we were rebranding to and the colour we were given were different. If I ever have to go through a similar process again I will ask for confirmation with swatches. The pantone colour is more important than you will ever believe. The difference a colour can make is incredible, it really does set the tone and feel of the brand.

You get excited by the smallest things
One Monday after we started working on SEO for the website we went from the second page on a search term we were targeting to 5th position on the first page. I never thought I would get that excited about that but it feels good to see proof that something you have worked on has had a positive outcome. When our new parking signs arrived it was another exciting moment. To see the first physical sign with the new logo even brought a smile to our CEO's face. In marketing that's as exciting as it gets sometimes.

Tight deadlines are inevitable 
Going back to planning and organising, you can do what you can but a lot of the time you do end up with a tight deadline. All you can do is prepare yourself if something comes up that brings a deadline forward or an obstacle you have to overcome suddenly. A last minute decision was made to exhibit at an event and we had to get all our stands and other marketing material designed, printed and delivered in just a few weeks. In the end you can only do what you can, you must be realistic and decide if the deadline is possible, even if it means staying late and constantly updating your printing company.

I do really like my job most of the time, some days are crazy and some are mundane. I know that everything I have taken from this role will help me with my career in the future. I'm looking forward to seeing where I go and telling people about the bizarre things I encountered in my first marketing role and I'm sure there will be many more to come. 

Tales of a girl working in marketing

29.3.16

Image
While I'm at my day job, there isn't a day that goes by without a new challenge to conquer. Some days it is something small and trivial, there are still those pesky administrative jobs that have to get done. And then there are others that you don't see coming and you do what you can to fix it, those often all come at once. Despite those days, I do enjoy my job. It's my first 'proper adult' job and I have learnt so much from it in the 8 months I have been there, I can't believe that I have already been a Marketing Assistant for that long. I remember so clearly the days I was struggling to even get a response from employers after applying for countless jobs yet it also feels like I've been part of my team for so much longer.

You can learn a lot in less than a year working somewhere. I think about Andy in The Devil Wears Prada, and all the hoops she had to jump through and how she changed and turned her life upside down for her job and how it can ultimately change for the best. Luckily, I don't have to jump through crazy hoops and have a Dragon Lady for a boss. I've been very fortunate and get on well with mine and it has opened my eyes into the marketing world and all the tricks you have to pull to get it all done. We are in the middle of our rebrand still, and there is still lots to get on with and I'm so glad I've been able to experience it firsthand in my first marketing job role. And I hope I get to experience so much more.

If for some reason working in marketing fails I can definitely write a screenplay like Parks and Recreation inspired by all the antics that our office gets up to. Parking gate, kitchen magic tricks, the daily 'sick' email and so much more.

A few things I've learnt from working in marketing..

It's not necessarily a glamorous job
Depending what type of marketing you're in or the company it's not a very glamorous job. I think there's a misconception that industries under the arts umbrella are all colourful and sparkly. After all, marketing is nicknamed 'the colouring-in department'. Some parts of my job do sound like it is like when I say we have had a photo shoot in our offices and on location or I've been on a day trip for a meeting in Edinburgh. They are interesting and I like my job but my idea of what it would be like to work in marketing compared to the reality is a little different. You have still got to keep up with the boring admin tasks.

There will always be something or someone that gets in the way
You can plan, organise and perfect a schedule for something but more often than not there will be a little bump in the road. Our key rebrand launch date was the day our new website went live. A date was set months in advance to make sure we had all the content ready, my boss and I worked together to get it all finalised and ready to go on the launch date set. However, the website didn't go live until 11 days later. It can be frustrating when logistics get in the way, especially after working on something for months. That is something you have to consider in marketing, you can be ready to go but look out for that bump in the road that comes out of nowhere.

Ask for samples and colour swatches 
We had a little trouble with the new colour that our logo/colour scheme was going to be. The colour that we were presented with was red but as we started to see physical items it did not match to the original concept. We later found out that the colour we thought we were rebranding to and the colour we were given were different. If I ever have to go through a similar process again I will ask for confirmation with swatches. The pantone colour is more important than you will ever believe. The difference a colour can make is incredible, it really does set the tone and feel of the brand.

You get excited by the smallest things
One Monday after we started working on SEO for the website we went from the second page on a search term we were targeting to 5th position on the first page. I never thought I would get that excited about that but it feels good to see proof that something you have worked on has had a positive outcome. When our new parking signs arrived it was another exciting moment. To see the first physical sign with the new logo even brought a smile to our CEO's face. In marketing that's as exciting as it gets sometimes.

Tight deadlines are inevitable 
Going back to planning and organising, you can do what you can but a lot of the time you do end up with a tight deadline. All you can do is prepare yourself if something comes up that brings a deadline forward or an obstacle you have to overcome suddenly. A last minute decision was made to exhibit at an event and we had to get all our stands and other marketing material designed, printed and delivered in just a few weeks. In the end you can only do what you can, you must be realistic and decide if the deadline is possible, even if it means staying late and constantly updating your printing company.

I do really like my job most of the time, some days are crazy and some are mundane. I know that everything I have taken from this role will help me with my career in the future. I'm looking forward to seeing where I go and telling people about the bizarre things I encountered in my first marketing role and I'm sure there will be many more to come. 

And goodbye winter! It has been a long, dark season, at one point it felt never ending and I have been craving lighter days, the sun and warmth. I have to admit, lately I have not been feeling like myself. Around this time of year I go on autopilot, there's not much going on after the christmas and new year excitement and some days I feel a little blue. In the last week or so I have been trying to get myself back to feeling better and more inspired, inside and out. With spring arriving it makes it a little easier, it's a good time to restart and wake up fresh with the flowers and the new baby animals. Of course you can do this any time you want but there is nothing quite like a bright new season, month, week or day to turn the past around.

I'm going into this gradually, I don't want to push myself and feel worse. It's the little steps that count.  My aim is to feel good. It is so important to look after yourself, especially with the smaller things like drinking enough water and getting enough sleep. I really should take my own advice, it is easier said than done but I hope to be more mindful and remember to take care of myself. I wanted to share this because I find that it helps me to unload what is going on in my mind and help me work things out. The beauty of having a blog. And maybe even inspire others. I want to know what makes you feel good in yourself?

Here are a few things that make me feel good..

Looking after my body 
I do try to do this all the time, especially since the start of the year. Some days I do struggle with this, I don't eat as well as I could, I skip a workout and don't always get enough rest. It's okay to slip sometimes but I always feel so much better when I've had a healthy few days. My body and my mood feel so good and it's worth it, even more than that sneaky piece of chocolate.

Reading something new
I have not made time to sit and read much this year. I love reading, when I get a chance to switch off and focus, it's the best. When I do read it is usually in the evening before I go to sleep but I have been lazy and just put on a YouTube video or Netflix. I want to try and step away from the screen more, finishing a book feels like more of an accomplishment than finishing a whole series.

Not worrying about the little things
I'm a worrier. I worry about so many things, it is often the small details in life and when I have to rely on others I get a little anxious. In the end it is usually fine and all works out but I do doubt myself. By trying to worry less I hope it will open up and clear my mind.

Going to a new place
A new surrounding always makes me feel inspired. I do have a case of wanderlust from time to time. Going out and doing something in a completely different place is good for you in every way. Taking a break from the every day life and explore somewhere new. Next weekend I'll be going away and I can't wait.

Spending time with the people I love
It's one my favourite things in the whole world. I love seeing my favourite people, even if it's hanging out in a coffee shop and catching up. I feel so happy seeing their faces, it's not always fun being on your own. There's nothing better than living your days with the ones you love and I want to do it so much more.

Okay spring, let's do this!

Hello Spring

20.3.16


And goodbye winter! It has been a long, dark season, at one point it felt never ending and I have been craving lighter days, the sun and warmth. I have to admit, lately I have not been feeling like myself. Around this time of year I go on autopilot, there's not much going on after the christmas and new year excitement and some days I feel a little blue. In the last week or so I have been trying to get myself back to feeling better and more inspired, inside and out. With spring arriving it makes it a little easier, it's a good time to restart and wake up fresh with the flowers and the new baby animals. Of course you can do this any time you want but there is nothing quite like a bright new season, month, week or day to turn the past around.

I'm going into this gradually, I don't want to push myself and feel worse. It's the little steps that count.  My aim is to feel good. It is so important to look after yourself, especially with the smaller things like drinking enough water and getting enough sleep. I really should take my own advice, it is easier said than done but I hope to be more mindful and remember to take care of myself. I wanted to share this because I find that it helps me to unload what is going on in my mind and help me work things out. The beauty of having a blog. And maybe even inspire others. I want to know what makes you feel good in yourself?

Here are a few things that make me feel good..

Looking after my body 
I do try to do this all the time, especially since the start of the year. Some days I do struggle with this, I don't eat as well as I could, I skip a workout and don't always get enough rest. It's okay to slip sometimes but I always feel so much better when I've had a healthy few days. My body and my mood feel so good and it's worth it, even more than that sneaky piece of chocolate.

Reading something new
I have not made time to sit and read much this year. I love reading, when I get a chance to switch off and focus, it's the best. When I do read it is usually in the evening before I go to sleep but I have been lazy and just put on a YouTube video or Netflix. I want to try and step away from the screen more, finishing a book feels like more of an accomplishment than finishing a whole series.

Not worrying about the little things
I'm a worrier. I worry about so many things, it is often the small details in life and when I have to rely on others I get a little anxious. In the end it is usually fine and all works out but I do doubt myself. By trying to worry less I hope it will open up and clear my mind.

Going to a new place
A new surrounding always makes me feel inspired. I do have a case of wanderlust from time to time. Going out and doing something in a completely different place is good for you in every way. Taking a break from the every day life and explore somewhere new. Next weekend I'll be going away and I can't wait.

Spending time with the people I love
It's one my favourite things in the whole world. I love seeing my favourite people, even if it's hanging out in a coffee shop and catching up. I feel so happy seeing their faces, it's not always fun being on your own. There's nothing better than living your days with the ones you love and I want to do it so much more.

Okay spring, let's do this!

Latest Instagrams

© The Night is Wild. Design by Fearne.